Paid Social Specialist - 100% remote possible
Your role and main tasks
- Plan and execute paid social campaigns that directly contribute to business growth
- Maximize ROI and efficiency across platforms (Meta, TikTok, etc.)
- Translate business goals into full-funnel media strategies
- Continuously analyze and optimize campaigns based on data insights
- Scale ad performance while maintaining or improving KPIs
- Plan, launch, and manage paid social campaigns across platforms (Meta, TikTok, etc.)
- Monitor performance metrics (CPA, CTR, etc.) and optimize campaigns in real-time
- Analyze data and identify actionable insights for continuous performance improvement
- Manage budgets and pacing across multiple campaigns and clients
- Collaborate with creative teams to brief, review, and test ad creatives
Projects:
- Work on strategy for paid social lead campaigns
- Optimizing the current campaigns (both static & DPA formats)
- Ramping up Video Ads stategy
- Testing new Paid Social channels
You will need
- 2–3+ years of hands-on experience managing paid social campaigns (Meta Ads, Pinterest Ads, TikTok Ads, etc.)
- Proficient in Meta Ads Manager: campaign structuring, A/B testing, remarketing
- Knowledge of Meta dynamic product ads, Pixel
- Strong analytical skills: ability to interpret KPIs (CPA, CTR, CPM) and turn insights into action
- Experience developing paid social strategies from scratch (media planning, budget allocation, channel mix)
- Experienced in both lead generation and e-commerce campaigns
Nice to have:
- Basic knowledge in Google Tag Manager
- Knowledge of feed tool management
- Knowledge of marketing automation tools (Smartly etc.)
Personal requirement for the candidate:
- Proactive, data-driven, and self-sufficient – someone who brings ideas to the table, not just executes
- Passionate about paid social and up to date with the latest trends, formats, and targeting options
- Strong communicator – able to explain complex campaign performance clearly to team
- Strong proficiency in Excel or Google Sheets – able to build reports, analyze raw data, create pivot tables, and perform advanced functions
Benefits
- Private healthcare- we provide access to the best specialists for you and your loved ones through Luxmed.
- Language classes- join English, German, and Polish lessons in small groups, tailored to your current skill level.
- Remote or hybrid work model- for employees from Wrocław and surrounding areas, we offer the hybrid work, with flexible hours to fit your daily schedule.
- Modern office in the heart of Wrocław- our office is centrally located, close to cinemas, gyms, and a wide variety of great lunch spots.
- Multisport card- stay active and healthy with a Multisport card giving you access to numerous fitness clubs and sports facilities.
- Wellbeing Program: Discover tools to improve your health and wellbeing. Join daily challenges, expert sessions, and video consultations with specialists. Build lasting healthy habits and boost your lifestyle.
- Fruit Mondays & more- we keep our kitchen stocked with fresh fruit, healthy snacks, coffee, sweets and yes, sometimes pizza too.
- Team events with great people- we love spending time together after hours,whether it’s fun office meetups or organized outings.
Sounds good?
Up to date information on the internal reporting is publicly available and can be found at limango.pl/compliance