Senior Business Analyst (m/f/d)
- Work experience
- Marketing / Communication / Editing
- Fulltime
- Published: 2026-03-02
Your role and main tasks
As a Business Analyst, you act as a strategic sparring partner for Marketing, Tech and Product. You do not only analyze performance, you challenge assumptions, improve measurement standards and actively shape our future marketing steering logic.
- Conducting performance analyses across digital marketing channels and campaigns
- Interpreting KPIs including CPC, CPL, ROAS and CR to identify optimization potentials
- Building, maintaining and expanding dashboards in Power BI
- Extracting and preparing data using SQL to support analyses and reporting
- Supporting the evolution of our measurement approach (e.g., attribution and customer quality tracking)
- Translating complex datasets into clear, decision-ready narratives and presentations
- Communicating insights and recommendations effectively with cross-functional partners and senior stakeholders
- Proactively identifying trends, gaps or opportunities and initiating follow-up analyses
You will need
You bring strong analytical expertise combined with a proactive and impact-oriented mindset.
Required:
- Advanced practical knowledge of SQL
- Basic knowledge of Python
- Basic understanding of Marketing KPIs including CPC, CPL, ROAS and CR
- Proven expertise in Power BI or similar BI tools (e.g. Tableau)
- Advanced hands-on experience with Excel
- Experience in data visualization and presentation
- Strong communication and stakeholder management skills, ideally even including experience interacting with C-level management
- Excellent analytical, problem-solving and project management skills
- Ability to work independently and effectively organize and prioritize your workload
- Fluent English, German a plus
Nice to have:
- Experience with Databricks
- Experience with GA4
- Experience with Confluence and Jira
- Knowledge of marketing platforms and their specifics (e.g. Google Ads, Meta Ads, etc.)
- E-commerce background
- Living abroad experience
What Makes You Successful
- You translate complex performance data into clear, actionable business recommendations
- You’re a team player and like to communicate with people
- You proactively identify growth, efficiency and measurement gaps
- You structure complexity into clear priorities while maintaining a high level of accuracy
- You collaborate cross-functionally and foster a constructive, solution-oriented culture
- You balance strategic thinking with hands-on pragmatism
- You continuously upskill and stay curious about new analytics approaches, marketing trends and tools
Benefits
- Hybrid working model based ( 2 days in the office/3 days working remotely). Modern office in the heart of Wrocław, our office is centrally located, close to cinemas, gyms, and a wide variety of great lunch spots.
- High ownership and real business impact
- Close collaboration with experienced marketing and tech teams
- A dynamic, international environment with an entrepreneurial spirit
- Close collaboration with experienced marketing and tech teams
- Private healthcare: We provide access to the best specialists for you and your loved ones through Luxmed.
- Language classes: Join English, German, and Polish lessons in small groups, tailored to your current skill level.
- Multisport card: Stay active and healthy with a Multisport card giving you access to numerous fitness clubs and sports facilities.
- Wellbeing Program: Discover tools to improve your health and wellbeing. Join daily challenges, expert sessions, and video consultations with specialists. Build lasting healthy habits and boost your lifestyle.
- Fruit Mondays & more, we keep our kitchen stocked with fresh fruit, healthy snacks, coffee, sweets and yes, sometimes pizza too.
- Team events with great people, we love spending time together after hours,whether it’s fun office meetups or organized outings.
Sounds good?
- Joanna Wójtowicz
- Recruiting Manager
