Senior Business Analyst (m/f/d)
- Work experience
- Marketing / Communication / Editing
- Fulltime
- Published: 2026-06-01
limango is a European platform focused on curated value shopping for families. As part of the OTTO Group - one of Europe’s leading e-commerce players - we connect families with inspiring brands, great deals, and products they truly love. Our ambition is to strengthen our position as one of Europe’s leading discount e-commerce players for families and beyond.
Today, limango operates across Germany, Poland Austria, and the Netherlands, offering one of the largest selections for the whole family: from fashion and accessories to toys, outdoor, cosmetics, home and travel offers.
Behind the platform is a team that values a good atmosphere, trust, collaboration, flexibility and real impact. We foster a hybrid-first culture in Munich and Wrocław (2 days in the office), while staying open to remote talent who value the same way of working.
Your role and main tasks
As a Business Analyst, you act as a strategic sparring partner for Marketing, Tech and Product. You do not only analyze performance, you challenge assumptions, improve measurement standards and actively shape our future marketing steering logic.
- Conducting performance analyses across digital marketing channels and campaigns
- Interpreting KPIs including CPC, CPL, ROAS and CR to identify optimization potentials
- Building, maintaining and expanding dashboards in Power BI
- Extracting and preparing data using SQL to support analyses and reporting
- Supporting the evolution of our measurement approach (e.g., attribution and customer quality tracking)
- Translating datasets into clear, decision-ready presentations
- Communicating insights and recommendations effectively with cross-functional partners and senior stakeholders
- Proactively identifying trends, gaps or opportunities and initiating follow-up analyses
You will need
- Advanced practical knowledge of SQL and experience with Excel
- Basic knowledge of Python
- Basic understanding of Marketing KPIs including CPC, CPL, ROAS and CR
- Proven expertise in Power BI or similar BI tools (e.g. Tableau)
- Experience in data visualization and presentation
- Communication and stakeholder management skills
- Analytical, problem-solving and project management skills
- Fluent English
Nice to have:
- Experience with GA4
- Experience with Confluence and Jira
- Knowledge of marketing platforms and their specifics (e.g. Google Ads, Meta Ads, etc.)
- E-commerce background
- German language
Benefits
- Hybrid working model for people from Wrocław.
- Modern office in the heart of Wrocław, our office is centrally located, close to cinemas, gyms, and a wide variety of great lunch spots.
- High ownership and real business impact
- Close collaboration with experienced marketing and tech teams
- A dynamic, international environment with an entrepreneurial spirit
- Close collaboration with experienced marketing and tech teams
- Private healthcare: We provide access to the best specialists for you and your loved ones through Luxmed.
- Language classes: Join English, German, and Polish lessons in small groups, tailored to your current skill level.
- Multisport card: Stay active and healthy with a Multisport card giving you access to numerous fitness clubs and sports facilities.
- Wellbeing Program: Discover tools to improve your health and wellbeing. Join daily challenges, expert sessions, and video consultations with specialists. Build lasting healthy habits and boost your lifestyle.
- Fruit Mondays & more, we keep our kitchen stocked with fresh fruit, healthy snacks, coffee, sweets and yes, sometimes pizza too.
- Team events with great people, we love spending time together after hours,whether it’s fun office meetups or organized outings.
Sounds good?
- Joanna Wójtowicz
- Recruiting Manager
